Comfort in Color

Our Story

Comfort in Color began with a simple observation.

Our founder, Jasmine Saroa, volunteered in the Pediatric ICU at UCLA’s Ronald Reagan Medical Center, where she saw how small personal touches could shift a child’s experience. A pillow featuring a favorite superhero could make a sterile room feel more familiar and bring warmth into a setting that often feels overwhelming.

Over time, it became clear that many pediatric patients do not have access to these same forms of comfort. The difference is not only in resources, but in the emotional support available during some of the most vulnerable moments of their lives. At a critical stage of development, no child’s environment should feel isolating or impersonal, yet access to comfort often depends on where a child receives care.

Comfort in Color was created in response to this gap.

The work began with sewing and distributing custom pillows for pediatric patients in under-resourced hospitals, then expanded through coordinating volunteers, sourcing materials, and building relationships with hospital staff to ensure each item reached patients in a thoughtful and appropriate way.

As the organization developed, its purpose became clearer. Comfort in Color is not only about providing handmade items. It reflects a broader commitment to recognizing comfort, dignity, and familiarity as essential parts of care.

Today, Comfort in Color continues to grow as an organization, alongside its expansion into a registered 501(c)(3) nonprofit to support long-term sustainability. The work is also evolving beyond pediatric care, using color, design, and elements of fashion to rethink how comfort and identity can be integrated into healthcare environments.